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Global Sponsorship Strategy

Saatelõik: Turundusdoktor aitab

I am Marketing Manager in a small publisher. We publish several magazines targeted to women and to kids. Our sales director has an idea to hold a sales event for the smaller loyal customers in order to present new special packages. He is very goal oriented and wants the clients sign the contracts during the event. I am a bit afraid that the event might be too pushy and scare off some customers. What do you suggest? 

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