fbpx Coalition Loyalty Programs | Marketingi Instituut

Coalition Loyalty Programs

Saatelõik: Turunduse uudised

10 trends shaping the consumerism in 2015 is a report generated by Trendwatch. This week we discuss the last trend pointed out: brand stands.

Consumers are more surrounded by branded content and they expect that brand take a stand on issues and share their point of views.

Glamour Poland offered a free full page advertisement and an editorial for an online community fighting bulling and trolling in June 2014.

Pantene India launched a campaign pointing out ridiculous claims that do not work made by beauty products.

How should this trend influence companies in Estonia and Finland?


Saatelõigu pikkus 4.49