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Brand Journalism

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EASTER EGGS: A FAMILY AFFAIR? Mintel’s research shows just under a third of UK consumers buy Easter eggs for children, whether their own or relatives. The propensity to buy Easter eggs for children is highest among consumers who are likely to be parents or grandparents, with 36% of 35-44 and 65+ year olds giving Easter eggs to children.

Although children are the main recipients of Easter eggs, the treats are by no means restricted only to them. In fact, nearly two fifths of Brits gift Easter eggs to adults, with consumers aged 55-64 the most likely to do so. This age range are often parents of adult children, looking for a nostalgic way to share the holiday, reminding both parents and children of their younger years and their established holiday traditions.

How should this trend be used in marketing?


Saatelõigu pikkus 5.27