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Performance Marketing

Performance marketing has been a hot topic for some time now and I am happy to present the topic here in our show.

  • What is performance marketing?
  • How does it differ from traditional marketing?
  • What type of companies benefit most from performance marketing? Who will benefit less? Is it replacing the traditional marketing or completing it?
  • How to build up an efficient performance marketing system in an organisation?
  • What are the key success factors in executing an performance marketing?
  • What are the main risks?
  • What are the costs of performance marketing?
  • How to measure the results of performance marketing? How quickly can the results be expected?

Length of the part 30.23