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Measurement of Events

We met in Estonia for half a year ago discussing the awards of Estonian Golden Egg as members of event jury and discussed measurement of results of events. We both realized that there is a lot of room for improvement in this in Estonia. So today we have a chance to learn from top class event company about best practices in event measurement.

  • How is the event planning, measurement and evaluation system set up in your company?
  • What do you measure and how does this differ depending on the type of event? Give same good examples.
  • What could be the measures to define the success of internal events there the target often is increased employee motivation, engagement and team building?  Bring a good example.
  • What could be the measures for marketing and client events? Bring a good example.
  • What are the main challenges in measuring events success? Bring some good examples.
  • How to measure the success of B2B events? And what about B2G event?
  • Whom do you benchmark in event measuring? Why?
  • What are the major trends in event measurement today and where is it heading?

Lenght of the part 24.57