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Marketing Automation

Marketing Automation is a subject that is basis for most of the marketing systems to function. Still here in Estonia there are a few companies that use Marketing automation. Let’s talk about the basis of marketing automation.

  • What is marketing automation? Bring a good example.
  • What type of companies need marketing automation? Is it only for B2C or could B2B also benefit from these systems?
  • How to automate marketing? What should you do?
  • How to generate the automation messages?
  • What software to use for marketing automation? What should we pay attention to in order to choose a right program?
  • Can you name some companies that use marketing automation successfully?
  • How much should a company invest into Marketing Automation?
  • What is the expected ROI? What does it depend on?

Lenght of the part 28.17