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Growing digital business with limited resources

Introduction

Marketingi Instituut is Eesti Töötukassa's cooperation partner.

You want to grow your company, but have limited resources? We believe that is still possible. In this course you will learn the concept of bootstrapping - using only existing resources, such as personal savings, personal equipment, ect., to start and grow a company. The course has strong emphasis on analytics, as it has key importance for a company with a small budget or small amount of workers. Learn to analyze your actions and focus only on those that bring tangible results. 

NB! The course is held in English. 

Target group

Managers or Owners in Companies who want to understand how they can integrate & use digital tools / channels to increase sales and profitability.            

Everyone planning to start a company, with or without a Marketing background, who seek to gain or refresh their skills and knowledge.

Main topics
  • Basics of bootstrapping.
  • Importance of velocity.
  • How to grow with low cost, using available resources only. 
  • Ways of market validation.
  • Analytics and its importance. 
Within the course the participants will learn
  • The concept of bootstrapping.
  • Key techniques of bootstrapping. 
  • How to implement new techniques with adequate speed.
  • Possibilities of growth with low costs.
  • How to avoid growth limitations while using available resources only.
  • How to test the market.
  • Analytics tools and techniques.
  • How to scale a company.
Participants will be able to
  • Carefully manage money. 
  • Rely on existing resources in managing their business.
  • Apply market validation results to the business strategy.
  • Analyze their marketing efforts and choose the best performing campaigns.
Trainer

Artem Daniliants

Artem’s mission is to help companies grow profitably in digital. He is a growth hacker by nature, heart and experience: he has over 15 years' experience in digital marketing, planning and implementing digital services, programming, maintaining servers and databases.  Artem has helped many companies from start-ups to large enterprises grow their businesses with digital solutions.

‍He has learned a lot from this practical experience in digital.  Moreover, Artem is a serial entrepreneur and he enjoys the most to see a company grow. His goal is to share his experience and enthusiasm with his students and clients and help them earn positive ROI from digital.

Training methods

The training day (8 AH) includes a theoretical introduction to the topic, individual and group exercises and discussions, and trainer feedback. The training environment https://marketingiinstituut.talentlms.com contains training materials for independent processing. The training includes homework and the trainer's feedback. The total volume of the training is 40 academic hours.

A graduate who only participates in the training day will receive a certificate confirming this. A graduate of the training who, in addition to participating in the training day, submits an independent work and receives feedback and assessment from the trainer, will receive a certificate stating the grade. Evaluated in a 10-point system, positive scores are 4-10.

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3. november 2020 a. Growing digital business with limited resources
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The price of the training 420 € + VAT includes conducting the training day, feedback and assessment of homework and the exam, two coffee breaks and lunch on the training day.