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Inbound Marketing

Inbound marketing has been hot topic for many marketers for some time now and I am happy to present the topic here today by a representative of Hubspot, one of the world biggest inbound marketing companies.

  • What is inbound marketing?
  • How does it differ from traditional marketing?
  • What type of companies benefit most from inbound marketing? Who will benefit less? Is it replacing the traditional outbound marketing or completing it?
  • How to build up an efficient inbound marketing system in an organisation?
  • How to plan inbound marketing?
  • What are the key success factors in executing an inbound marketing campaign?
  • What are the main risks?
  • What are the costs of inbound marketing?
  • How to measure the results of inbound marketing? How quickly can the results be expected?

Length of the part 41.28