fbpx Gamification for onboarding | Marketingi Instituut

Gamification for onboarding

Marketing Tech News suggest to use a welcome game for new employees. They implemented a gamification platform that pushes the content about client’s products, customer service and the brand. After adding the fun factor, entertaining storyline and a bit of rivalry, users visited the platform regularly and took as many actions as they could to discover the new content.

The results:

  • a 28% increase in the weekly frequency of visits owing to the introduction of a new feature - educational duels between users,
  • a 198% increase in the monthly number of openings of the educational content following the adjustment of task mechanics to the users’ preferences.

Linus Holmgren from Talent Talk, how do you comment the article and the idea?

Length of the part 8.31