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Events in Country Branding

Estonian Design Team that consists of professionals from different marketing and communication and design field is redefining Estonian brand, its visual guidelines and creating a toolbox for marketers. They have conducted a massive research about Estonian values and as a result three main values have been agreed: digital society, pure nature and smart people. They are writing also brand stories about the values. Weekly blog posts are public about the process.

How could events be used to market the new brand Estonia?

Lenght of the part 5.34