Turundusproff OÜ (brand name Marketingi Instituut) is an Estonian company focusing on training and consultancy in export, marketing and entrepreneurship. Our speciality is to use innovative training methods blending online and offline learning, peer to peer learning, networking, mentoring, coaching, consultancy and gamification etc in order to find the best ways to train and support the implementation of learning into companies everyday practice.
Turundusproff is member of IATTO (International Association of Trade Training Organisations), part of Erasmus For Young Entrepreneurs network (acting as Intermediate organisation in Estonia) and has a wide network of international trainers of export training in different countries.
Turundusproff is a private organisation that focuses on export and marketing training and consultancy and publishes Estonian leading management magazine Director+Inseneeria focused on leadership and technology.
Turundusproff has a daughter company Invicta OÜ specialised on management and leadership training and coaching.
Innovative Blended Learning Training Programs
Turundusproff team started to experiment with different combined learning methods at 2012 when creating the first virtual product development incubator for creative businesses.
E-learning combined with group mentoring based on company based independent assignments as well as live seminars formed a strong basis to help companies to develop new products, learn and test new business models, practice marketing planning and learn basic of management. Strong networks and peer to peer learning was developed.
Based on the virtual product development incubator the same methodology was brought to the next level with virtual creative export incubator there new features like international mentoring and practical trade fair trainings together with on site coaching was added.
These projects were further developed for Ukraine there in 2017 we launched Ukraine Export Revolution project, one of the major export training programs in the country and added a special stream for creative economies export in 2018. in 2019 we signed an agreement with Chemonics to conduct the 3rd cycle of Export Training under name of Export Evolultion. The program is financed by USAID.
Major Marketing Projects
In parallel to export trainings we have worked with different marketing projects since 2010.
Launch of Seaplane Harbour in 2013 resulted in 320 000 visitors during the first year and re-launch of Tallinn TV tower as a tourist attraction resulted 240 000 visitors during the first year. The main markets for Seaplane Harbour were Estonia, Finland, Russia, Sweden, Germany and for Tallinn TV Tower Estonia, Latvia, Finland and Russia.
In 2016-2018 we supported in INTERREG project for promoting 12 small marinas in Eastern Estonia and Eastern Finland in Estonia, Finnish and Swedish market.
From 2017 we promote the Eastern Estonian county as an adventurous tourist destination, target markets are Estonia, Russia and Finland. We have achieved increase of nights spent local accommodations by 50 000 per yoy in 2018.
From 2015 we arrange an annual international training event Tallinn Marketing Week or more than 500 participants and international speakers from all over Europe.
From 2014 we have run a weekly podcast Marketing Radio Talk Show in Estonian and English resulting more that 290 episodes by today.
In Ukraine we have done marketing together with Export Promotion Office and exceeded the recruitment targets for Ukraine Export Revolution and Creative Export programs.
International and Development Co-operation
From 2014 we have been partnering with EASME in Erasmus for Young Entrepreneurs program helping Estonian young entrepreneurs to find host entrepreneurs in Europe for entrepreneurial exchange and finding host companies in Estonia for new entrepreneurs from other countries. From 2018 we are responsible for the marketing of the consortium covering Estonia, Romania, Lithuania, Spain, Italy, Albania and Turkey.
Ukraine Export Revolution (2017-2019) and Creative Export programs (2018-2020) have been funded by Estonian Ministry of Foreign Affairs Development Cooperation. Autumn 2019 we plan to start a pilot program for training of Export Consultants in Ukraine.
In 2012 we hosted an annual IATTO Forum in Estonia with 350 participants from 30 countries.
Export Training Projects
Since 2010 we have been one of the main partners for Enterprise Estonia in export training programs. We have had export trainings in more than 10 different topics and trained more than 600 exporters or export interested companies in Estonia.
The more complex export programs have been Export Revolution (2011-2013) there we recruited 50 young graduates to 50 Estonian companies, trained and mentored them during a year so they were able to sell for 1M€ in average to export market a year after graduation.
We run the program together with ITM Worldwide in Sweden 2014-2015 we piloted e-learning qualification program for export sales managers together with FITT (Canada) and IOE (UK) for 18 export managers.
Together with Steinbeis we completed a 2 years project Mission Germany training Estonian companies with the focus on German market and german business consultants assisted companies in client acquisition and business visits in Germany in 2017-2018.
From 2018 we are running a training and consultancy project Systematic Export targeting German, Sweden and Norway as sample markets.
2018-2019 we completed a training and mentoring program "Practical Strategic Development" for 32 SME-s in Estonia.