Genes and Marketing

Psychology has always paid a lot of influence in marketing, but today we can look further: what influence do our genes play in marketing. Girts Polis, one of Tallinn Marketing Week presenters is going to explain. 

  • How is our genetics influencing our behavior? 
  • What should marketing professionals know about that?
  • How to do marketing in a genetically correct way?
  • What are the biggest mistakes in marketing based on genes?
  • Can you bring examples, what type of companies are good on marketing based on genes?

Length of the part 28.56