B2B touchpoints

During Tallinn Marketing Week you presented a powerful solution for B2B communication planning that is based on customer touchpoints.

  • What is important when starting to build B2B customer relationship?
  • We are aware of customer touchpoints in B2C environment. How to use the customer touchpoints in B2B?
  • What are the touchpoints in B2B marketing and sales?
  • How should we evaluate the efficiency of the customer touchpoints?
  • You have elaborated the model further by connecting cost to touchpoints. Can you explain this further?
  • In a nutshell: how to increase communication efficiency with the help of your model?

Length of the part 32.55